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Buy y a PC, plant a tree. Sure, it’s a gimmick, but as gimmicks go, it’s a good one. I didn’t see Michael Dell’s “Plant a Tree for Me” announcement at CES this year, but I was told the auditorium was pretty much empty. That’s too bad, because his programme could go a long way towards solving a serious problem. We live in a culture that never powers down, and all that power that we consume eventually takes a heavy toll on the environment we live in.

From now on, whenever you buy a Dell PC, you’ll have the option of donating a few dollars towards planting new trees. And it’s not for nothing. A PC requires electricity, and generating electricity typically involves spewing a lot of carbon dioxide into the atmosphere. As Al Gore’s documentary An Inconvenient Truth makes pretty clear, this is a big problem, especially for people living at sea level. New trees can off set some of those carbon emissions.

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Source: IIPM Editorial, 2007
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